Brand identity is the representation of what your company stands for, and the associations your company is actively pursuing. A brand identity is the visual symbolism of your business: what you stand for, what you strive for, the core values you espouse. When someone thinks of your business, the brand identity identifies who you are to your customers. Brand identity includes the name of your company, your website, your trademark, all your marketing materials and communications, and the visual appearance of your company. It is your visual identity.
Brand identity defines your company. It influences how people think, feel, and act in relation to your business. Brand identity can directly affect your bottom line, which makes it vitally important.
Why should you invest in brand identity? Because it makes selling easier.
Take charge of your brand identity. Shape the way your customers think and feel about your company through brand identity design or re-design.
We'll discuss what you want to say about your company and what response you desire from your audience. What would motivate someone to choose you over a competitor? All of these things are pieces of the brand identity puzzle.
Create a direction for your marketing campaigns by designing and managing your brand identity. Take your company's personality, the unique characteristics that make up your 'brand', and shape them into a clear, focused concept. What do you want your customers to think or feel when they see your brand?
An effective brand is used consistently, to create a feeling of trust and familiarity with customers. To work well for you, a brand identity should be clearly defined, distinct, have visual and emotional impact, and the message should be short.
Keep in mind that a brand identity re-design is all about evolution. Your company is dynamic, constantly changing and evolving. Because of this, your brand identity must change as well. Your identity must reflect your vision of the future, while holding on to your core values and principles.
Here are some signals that you may be ready for a re-design:
If you answered “yes” to any of these questions, it’s time for a brand identity re-design.
Artonic is a creative force, not only in web design and online marketing, but also in branding, logo design, and print services. We stay current with the latest trends while making sure our customers always receive excellent service and the best value to be found.
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