Paid Advertising (PPC or SEM)

What is Paid Advertising?

Want to drive more traffic to your website? Paid adverting may be for you. Paid advertising, also called Pay Per Click (PPC) or Search Engine Marketing (SEM), is a text ad that appears on a results page in Google, Bing, or Yahoo when a user types in a keyword. Paid advertising can have an immediate effect on your website traffic. It is a great way to increase traffic to your website by itself or with an on-going Search Engine Optimization campaign.

We will research the most appropriate keywords for your audience, so your ads are as powerful as possible. Our strategy includes appropriate keywords and an excellent bidding method to find the perfect balance for your paid advertising campaign. We'll also create a dynamic, engaging landing page that will convert users into paying customers.

How Paid Advertising Can Help You

Paid advertising can increase sales by targeting a select group of people online. During a paid advertising campaign, we chose keywords related to your business. When a user types in one of those specific keywords, your business ad will appear in the paid results at the top and right side of the results. Customers searching for industry-related keywords are more likely to click on your paid ad. Together we will formulate a strategic plan of action to target the correct keywords, use engaging ad text, and create an amazing landing page to persuade visitors to take action.

Types of Paid Advertising

We are experts in many forms of paid advertising, including:

• Google AdWords
• Social Media Advertising (Facebook, Twitter)
• Search Engine Advertising (Google, Bing, Yahoo)

Our Strategy for Paid Advertising Campaigns

You want ads that get results. At Artonic, we have a results-driven method that we customize for each business we work with.

What We Do:

• Research - to gauge the competition, get insight into your industry, define your target audience
• Set Goals - we help you reach your specific goals
• Define Keywords - we'll find the best, most relevant keywords your audience will respond to
• Check Current Ranking - to ascertain where your business ranks in the search engines
• Improve Website - through design, architecture, and content to make your paid ads even more effective
• Additional Marketing - through link building, videos, articles, and more we can increase relevant traffic to your website, further enhancing your paid adverting
• Track and Analyze - we make sure you're getting the results you want.

Artonic is committed to helping you get the most out of your paid advertising campaign. Through our stringent process from research to results, we will create the most comprehensive paid advertising campaign for you.

Each month you will receive a report detailing our activities and the future direction of your paid advertising campaign based on specific data. You'll receive copies of the ads we've run, how many clicks each ad has generated, conversions, graphs, and more. You'll know what we've done and what we're going to do to get you results.