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Huron Valley Swim ClubCase Study

Web Design

About The Project

Huron Valley Swim Club (HVSC) is a premier outdoor facility for summer sports located in Ann Arbor, Michigan. The Club operates seasonally, from Memorial Day weekend until Labor Day.

This fresh website design was built to meet the needs of Huron Valley Swim Club’s members and define the club’s brand online. HVSC envisioned a website that represented the family-friendly, sporty atmosphere of its club, and gave users the information they needed.

Artonic spent hours on the website framework, ensuring that HVSC club members would enjoy their online experience. Creative placement of content and a layered layout style give users a lot of information without weighing down the design. Responsive functionality was planned for and built into the prototype.

HVSC’s logo colors, navy and tangerine, define the palette. Artonic’s designer included turquois and white to brighten the color scheme and add an element of fun. Vivid images of HVSC’s facility and club members enhance the club’s local element.

Designed for club members, multiple features were included to elevate user experience. Users can view a calendar, sign up for lessons, volunteer, download forms, request text alerts, and navigate to HVSC’s social accounts.

Project Scope

Custom Website Design (Community)

  • 20+ Static Pages
  • CMS
  • Administrative Backend
  • Support Plan


Artonic's design for Huron Valley Swim Club won Best in Category for Community at the Horizon Interactive Awards.

Huron Valley Swim Club Website
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