Leading Families Home is a non-profit organization based in Toledo, Ohio. Due to a recent merger with Beach House Family Shelter, also a Toledo-based non-profit, the organizations needed a new website to showcase its new brand.
Custom Website Design (Non-Profit)
The Leading Families Home website was created for two very different audiences: one, families experiencing homelessness; and two, potential donors and volunteers. To this end, Artonic created a user-friendly navigation with very clear headings, so that website visitors know exactly where to find the information they need. Content was written specifically for the diverse audience – some pages were created just for families who needed help from the shelter; other pages were designed to give donors and volunteers more information on how to help those in need. Very clear CTAs (calls-to-action) are used throughout the content, to guide each website visitor to the correct information.
The entire website was created to represent the brand Leading Families Home. The colors used match the company logo and style guidelines. Images used show real Toledo families that have been helped by the shelter, to connect to the target audience and offer authenticity to the design.