The logo design for Alliance for Immunization in Michigan was inspired by the shape of the state and the company's name, AIM. The addition of an arrow to the letter "A" emphases the company's acronym, "AIM."
The designer chose the medium blue to evoke a feeling trust and professionalism.
In the initial design stages, Artonic's designer came up with several innovative design concepts. The spiral shapes are meant to loosely represent the path an electron takes around the nucleus of an atom. The "I" in AIM is replaced by a syringe.
Again, blue was used to evoke trust and professionalism.