As a new local business, Dog Gone Dirty Pet Salon owners Kevin and Stephanie approached Artonic with the need to define their brand.
DGD's logo began with a few concepts from Stephanie, including her desire for a uniquely personal feel. With the local audience in mind, and the words, warm, friendly, personal, inviting to guide her, Artonic's Sr. Graphic Designer got right to work.
Additional logo concepts were created before a final design was chosen. The concepts included a wet, shaking dog and another diving joyfully through a splash.