Direct and distinct, the logo for Patriot Products stands proud. Overlaid texture elements lend a timeworn feel, while the simple lines of the flag keep it up-to-date.
Two fonts are used; one, to enhance the historic, vintage aspect of the brand, and the other to emphasize the important, “Made in America” slogan. Traditional American colors of red, white, and blue further support the company’s brand patriotic message.
To create the mascot for this all-American company, our designer met with the company’s owner several times, to discuss branding elements and project goals. What emerged was a historically-accurate embodiment of Patriot Products’s ideals.
A substantial flag billows in the breeze, drawing in the viewer and directing them to the central piece of this mascot: the welcoming face. Strong, classic reds and blues sing against neutral details, highlighting the carefully hand-drawn elements woven into this illustration.