A strong, sharp logo was created for Reau Manufacturing, a laser-cutting and machining company. Angled lines in the “R” and “E” are visual representations of cutting-edge technology which is the driving force of the company.
A spark forms the bar of the “A” to embody sparks created when metal is cut. Deep red reflects the company’s industrial, masculine tone while the color gradient offers nuance and interest. Proportion is achieved between the precise, sizeable letters of REAU and the blunt black letters of MANUFACTURING.