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Once you have developed a unique and compelling value proposition for your brand, repeat it again and again.

Brad Van Auken, Chief Brand Strategist,
The Blake Project, as quoted in Entrepreneur

What is a Brand?

A brand is a concept, not a concrete object. It's the feeling created inside your customers when they hear your business name or see your logo. It's how the world views your business. Your brand is your emotional and psychological relationship with your customers.

Your brand establishes the foundation of your entire marketing framework by defining your business values, vision, and goals for the future.

What is Brand Identity?

Brand identity defines the physical objects that represent your brand. It includes the complete package of company materials, including:

  • Logo
  • Business cards
  • Print materials
  • Advertising campaigns
  • Email signatures
  • Website
  • More!

Brand Identity Examples

Examples of Branding Materials Designed by Artonic

Want to see more brand materials? View Artonic's entire portfolio!

View Portfolio

Benefits of a Strong Brand Identity

Get a better understanding of how important brand is to your bottom line:

Influences your customers' buying decisions

Differentiates your business from the competition

Establishes your business image, vision, and mission

Creates opportunities for growth and expansion

Download the Test "How Strong is Your Brand?"

Find out how strong your brand is when you take this comprehensive test.

How Strong is Your Brand?

Strong brands don't just happen; they are the result of hard work, consistency, and dedication.

A brand is an extremely valuable business asset, and as such, deserves time and attention.

Does your brand have what it takes to make an impact?

Find out - test your brand with our branding test, "How Strong is Your Brand?"

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