Once you have developed a unique and compelling value proposition for your brand, repeat it again and again.
Brad Van Auken, Chief Brand Strategist,
The Blake Project, as quoted in Entrepreneur
A brand is a concept, not a concrete object. It's the feeling created inside your customers when they hear your business name or see your logo. It's how the world views your business. Your brand is your emotional and psychological relationship with your customers.
Your brand establishes the foundation of your entire marketing framework by defining your business values, vision, and goals for the future.
Brand identity defines the physical objects that represent your brand. It includes the complete package of company materials, including:
Examples of Branding Materials Designed by Artonic
Want to see more brand materials? View Artonic's entire portfolio!View Portfolio
Get a better understanding of how important brand is to your bottom line:
Influences your customers' buying decisions
Differentiates your business from the competition
Establishes your business image, vision, and mission
Creates opportunities for growth and expansion