Own Your Campaign
When it comes to inbound marketing, the important thing is to own your campaign. What does “own your campaign” mean? It’s taking a proactive role in your marketing efforts – it’s … Read the Article
Deciding whether or not to hire an agency for your marketing needs can be perplexing. There are many things to consider, but one of the primary questions that smart organizations ask is: what … Read the Article
What is Content Marketing?
Content marketing is a digital marketing tactic that B2B companies use to increase leads. It uses content creation as the main tool to drive relevant traffic to a website and … Read the Article
Most people enjoy long-lasting relationships, as long as they’re positive and beneficial for those involved. Long-lasting relationships feed on open and consistent communication, which means that it’s important to speak to whomever you’re in a relationship with. … Read the Article
Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) are the two primary vehicles of online marketing. SEO is organic marketing, and includes social media. PPC is technically one type of online advertising, but the … Read the Article
At the start of every website design project, we ask our clients to define their target audience. Predictably, the answers we get vary.
Some clients leave this entire section blank – perhaps because it’s … Read the Article
You’ve got a few quotes from reputable design agencies in Michigan, and you start to wonder, Why does a website cost so much? That’s a common question, especially when website design quotes can range from thousands … Read the Article
What is included in my Google AdWords campaign?
Before you sign up with a Google AdWords consultant, make sure you understand everything included in your campaign.
Will the company set up your … Read the Article
Ready for launch?
First, congratulations on completing your website! This is a significant task, so make sure to pat yourself on the back; job well done!
Second, let’s get your website ready for launch!
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We all know that phone books in the traditional sense are quickly becoming a thing of the past. Not only are phone books space-consuming, but they’re rarely used by consumers today. If you’re a … Read the Article
