Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) are the two primary vehicles of online marketing. SEO is organic marketing, and includes social media. PPC is technically one type of online advertising, but the … Read the Article
What is included in my Google AdWords campaign?
Before you sign up with a Google AdWords consultant, make sure you understand everything included in your campaign.
Will the company set up your … Read the Article
AdWords is a complex platform to navigate, especially for the business owner new to pay-per-click advertising. With campaigns, ad groups, ads, keywords, reports, testing, and the list goes on, understanding Google AdWords is no … Read the Article