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Invest in good photo shoots: A great photographer can add a fortune to your website's business value.

Evidence-Based User Experience Research, Training, and Consulting,
Nielsen Norman Group

Photos & Videos: Worth the Investment?

Studies show that the right types of images increase engagement and conversions.

Eyetracking studies by Nielsen Norman Group found that visitors place images on a website into two categories:

Some images are ignored

Stock images
Decorative but irrelevant
Amateur

Others are appreciated

Images of real people
Detailed product images
Professional

Examples of our Amazing Photography

We have more examples of our photos. View Artonic's entire portfolio!

View Portfolio

Stunning Videos Shot and Edited by Artonic

Yes, your visitors can tell if you use professional photography. And it matters to them.

A 2014 study published by the National Press Photography Association (NPPA) found the following:

Download the Whitepaper, "10 Stats about the Value of Photography"

You'll never look at professional photography the same way again.

10 Stats about the Value of Photography

Why include professional images and video on your website?

Because professional images and video lead visitors to convert into customers.

Your visitors enjoy amazing photos and videos.

Professional images invite visitors to linger on and interact with your website. Visitors who stay on a website longer are more likely to convert.

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