Invest in good photo shoots: A great photographer can add a fortune to your website's business value.
Evidence-Based User Experience Research, Training, and Consulting,
Nielsen Norman Group
Studies show that the right types of images increase engagement and conversions.
Eyetracking studies by Nielsen Norman Group found that visitors place images on a website into two categories:
Some images are ignored
Decorative but irrelevant
Others are appreciated
Images of real people
Detailed product images
We have more examples of our photos. View Artonic's entire portfolio!View Portfolio
Yes, your visitors can tell if you use professional photography. And it matters to them.
A 2014 study published by the National Press Photography Association (NPPA) found the following: