Case Study | Ken Rusk | Videography
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Ken Rusk


Ken Rusk is a blue-collar entrepreneur and author of Blue Collar Cash, a book designed to guide individuals to find their career and life paths. To promote his book, Artonic planned and filmed a series of videos highlighting people from Ken Rusk's life who he has mentored or helped direct them with his unique way of setting and achieving goals.

Each video was recorded outdoors in a setting and style that helps viewers get a sample of Ken Rusk's straightforward, honest approach to inspiring people both starting their careers or experienced and looking for more.

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