The Grizzly Glue project included a custom e-commerce website design with an administrative backend for the clients to use to add products to the store. It also involved brand identity design, custom logo design, as well as custom photography and videography.
Custom Website Design (E-Commerce)
The photography for Grizzly Glue was shot in a local woodworking studio, not far from Artonic’s office. Artonic identified and coordinated the photography session with the studio owner to secure the perfect spot for this brand’s photography.
The custom logo design was meticulously created and hand-drawn by Artonic’s designer. Multiple color schemes were mocked-up before the team chose the new, high-contrast color scheme. The new custom logo is a strong departure from the gray-toned, generic logo previously used by the company.
Various sketch ideas presented to client.
A custom script was written for Grizzly Glue’s video to connect with the brand’s audience and encourage sales. The video was shot in the local woodworking studio used for the photography to create a consistent and authentic look and feel.