Our client requested a Lab and Dalmatian be used as elements in this hand-drawn logo for a pet supply company. To accommodate this request, our designer sketched two playful dogs in motion.
The negative space in the dark dog creates portions of the lighter dog for visual interest. A natural color scheme of true blue and chocolate brown suggests carefree fun in an organic environment. The juxtaposition of crisp and handwritten fonts promotes spirited professionalism. The design is visually complete and balanced by the dogs on one side and ample letters on the other.