Explosive Organic Growth through Efficient Content Strategy
EverDry Toledo is the leading basement waterproofing and foundation repair company in northern Ohio and southeastern Michigan.
By leveraging in-depth research combined with SEO best practices, Artonic massively grew its website's organic rankings, leading to higher traffic and more leads. Over several years of ongoing optimization efforts, link building, and a consistent content strategy, organic traffic exploded with a 2500% increase over 4 years.
Over 4 Years...
% Increase in Organic Sessions
% Increase in Organic Leads
New Competitive 1st Page Results
Artonic used two key approaches to achieve a significant increase in organic traffic across the whole website. First, we planned a monthly schedule consisting of keyword-focused and user-friendly blog articles to help capture relevant searches that could convert to leads.
Secondly, on-going research identified a shift in user search behavior which required adjusting key service pages. Artonic updated the content on these pages to match new trends in user search, including specific long-tail keywords and a refocus from answering queries about foundation problems to providing results focused on specific waterproofing services.
Combined, the results of this on-going content strategy increased organic traffic share from 34% to 71% of the total website traffic!
400% increase in organic leads!
Year-to-year growth showed major increases, which compounded to a massve increase in organic traffic. By continuining to build on previous successes, Artonic was able to significantly increase page authority by creating content that satisfied queries by thousands of users looking for information on basement waterproofing.
Through this same content, EverDry Toledo's website passively attracted links from external websites, increasing authority and further adding to SEO success.