Engaging Users to Build Web Traffic & Awareness
Iott Insurance Agency is based out of southeast Michigan, serving Lenawee and Monroe counties in the areas of health, personal, and business insurance.
As part of their digital marketing strategy, Artonic leveraged social media to improve brand awareness in their region and increased their social referral traffic by 50%!
May 2019 vs 2020
% Increase in Facebook Referral Traffic
% Increase in Organic Page Impressions on Facebook
Increase in Page Engagement
55% Increase in Conversion Rate
Artonic planned monthly posting schedules informed by analysis of posting times, dates, engagement and other key metrics to maximize the potential reach.
Comparing traffic year over year, Facebook organic impressions showed consistent improvement, with double the organic impressions in just one year!
Additionally, this major increase in organic traffic lead to an incredible 78% increase in page engagement!
During Michigan's 2020 auto insurance reform, Artonic helped Iott Insurance create a series of informational videos for promotion on social media. In addition to providing help on navigation the changes to auto insurance, the videos also helped to build Iott Insurance's presence on social media, while also establishing them as the local choice for insurance expertise.