You've heard about it, but may not understand why Search Engine Optimization is important and how it affects your business. Not to worry, we'll explain.
Search engine optimization (SEO) is the practice of designing all aspects of your website in such a way that it is easy to find by those who search for it. The way we go about doing this is part art part science.
Creating a website that is search engine optimized is a dynamic process affected by an array of factors, both on site and off. On one level professional SEO is a technical process involving specific tasks related to coding, links, and directories, amongst other things. On another level it is an artistic creation which results in a balanced mix of techniques and tactics customized for your business. Some pieces of SEO can be easily learned, other pieces require artistic, creative intuition that is not so simple to develop. Nonetheless, when it comes to SEO, we are experts, both technical and creative. Leave it to us. You probably have better things to do anyway.
SEO can be intimidating, demanding, time consuming, and frustrating to those not familiar with it. SEO can also be very rewarding in terms of visitors to your website, which can translate into money in the bank for you. Better SEO means higher rankings in the search engines. (When people type in a word in to Google, your website comes up on the first page, preferably in the first spot.) Higher rankings are directly related to how many visitors your site will receive. People visiting your site, staying on your site, and making a purchase is the entire purpose of your website.
That's why it's vitally important to make sure your website is optimized for the search engines. So people can find it, visit it, and purchase your product or service. The better your SEO, the more potential your website has as a marketing tool for your business. And that's what we all want: an effective website.
Now you know what SEO is, and you know your website needs it. But what does SEO mean for you and your website? Every SEO campaign is unique, specially designed around you. Your SEO campaign will be formulated based on your business, your website, your goals, and your vision. We do this so that we can get the results you want and need, based on your unique objectives for your online presence. How do we do that?
As you've read, SEO is a combination of many different things. Here are some specifics:
Design is the foundation for great search engine optimization. If the design of your website is faulty, there is little an SEO campaign can do for you. We start with excellent design, the basis of expert SEO, and build on your SEO campaign from there.
Key elements of good design include:
We evaluate your website as a potential visitor. What is the overall impression your website gives? How easy is it to find what we're looking for? Does it encourage people to stay on the website? Are visitors enticed to act or is the design distracting?
Content is a powerful tool for search engine optimization. Good content can positively affect how well your website ranks in the search engines. Many facets of SEO relate to content, such as keywords, linking, duplicate content, and bounce rate.
Don't have time to craft compelling content? We can do that for you! Our expert copywriting services will put you ahead of the competition!
A cornerstone in SEO, Link Building cannot be overlooked. Quality backlinks to your website builds credibility and popularity in the search engines, which positively affects your rank. Links are very important in good SEO, and we take link building seriously. You don't have time to determine which links are best and how to get them, then invest more time in actually building links. It takes time and focus to acquire a substantial network of backlinks to your website.
We handle all areas of link building in a professional and efficient manner, getting you more for your money. We have the tools and experience to research your industry, create a network of links, and manage them so they work effectively for your business.
One area that is becoming more and more influential in SEO is Social Networking. Search engines are giving social media signals more weight than ever before to determine website rankings. Rankings are affected by Facebook, Twitter, and other social media, and to ignore the impact they have on your website ranking is unwise.
We offer a full range of services regarding Facebook and social signals, from creation of a business page to ongoing status updates to advertising. Social media affects how well your website ranks in the search engines; let us help you make the most of your social networking.
Learn more about our Social Networking Services
Another influential tool in SEO is Email Marketing. Do you know anyone who doesn't have at least one (if not several) email accounts? One fundamental of email marketing is a legitimate, relevant list of email subscribers. Building that list for your business is a priority when it comes to email marketing.
Utilizing a solid list of email contacts can help your company build its brand, increase customer trust, and keep your name in front of potential customers. It also allows you to notify your clients of new products or services you offer.
When we take on an email marketing campaign, we are sensitive to many different aspects, including list building, email templates, quality content, frequency, time sent, as well as others.
Billions of searches are conducted each month. It's estimated that 40% are for local services, businesses, and products. It's obvious that if you're not optimizing your site for local search, you're losing money.
Local search is growing at a very fast rate. This is an excellent area for local businesses to focus on. You receive a very high ROI, and the customers using local search are more likely to hire you or purchase your products. This is an area you don't want to miss out on.
You can rest assured that your online marketing campaign is generating results. We provide loads of data to you, to track your results each month. You will receive monthly reports that showcase the results of your marketing campaign, including:
SEO is an area where dedicated, targeted research and constant tweaking result in improved ranking over time. Good things are built to last, and they take time to build. We take pride in our on-going SEO campaigns. We'll build a foundation for your business that will generate results long into the future.
Put your website in front of thousands of qualified visitors with a targeted SEO campaign!
Here's what you'll need: