Stunning Local Government Web Design | Michigan Web Design | Artonic
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Local Government Web Design

If you are part of a local governmental body, you may find yourself responsible for the county website, either by yourself or with a committee. As the go-to for your local government web design, you’ll want to ensure your website is not only functional and easy to use, but also stunning and beautiful.

This can be a challenge, because beautiful and functional websites are not the norm. Creating a website for your business isn’t as straight forward as you may wish – but you can do it, and we’re here to show you how!

local government web design

Go Custom

The real secret to stunning local government web design is to go with a custom website design. This means a website design that’s specifically created for your local government.

A custom website design is the opposite of a WordPress website or template design. WordPress = Template = NOT Custom.

A template is a website that’s created to be sold over and over again to as many businesses or local governmental bodies as possible. A template is a money-making tactic. WordPress is the biggest supplier of template web designs online.

In our opinion, a template cannot be the best for your website, because it isn’t built for your business. (Find out why we refuse to build WordPress websites.)

What You Get with a Custom Website

There are several reasons that you want to go with a custom website design. Here are the most important:

  1. Custom Strategy
  2. Custom Content
  3. Interactive Prototype
  4. Professional Photography
  5. One-of-a-kind Design
  6. Efficient Development
  7. Responsive Support

(Find out how to build a Township Website You Can Be Proud Of.)

Custom Strategy

The first step to a stunning local government web design is a custom website strategy created specifically for YOU.

Website templates don’t include a strategy; it’s something that is created during a custom website design process. A strategy is how you intend to accomplish the goals you’ve set for your website.

If your goal is to bring tourists to your county, your website strategy will be different than if your goal is to encourage new business growth. Additionally, if you offer specific services, you may want to promote those on your website.

A strategy contains the steps to take you from where you are now (your baseline) to where you want to go (your goal). Why is a custom strategy important? If you haven’t figured it out already, you need a strategy to accomplish your website goals. If you don’t have a strategy, how do you expect to reach your objectives?

Custom Content

Another benefit you’ll gain with a custom website design is custom content. Content is all the stuff on your website like text, photos, and videos.

When you think about content, think about the information you need to include on your website to:

  1. Meet your goals
  2. Satisfy your users

When you buy a template for your township website, you’re responsible for writing, editing, and maintaining the information on that website. When you choose a custom website design, a web team organizes, writes, and edits everything for you. This is a huge benefit for local governments that want to launch within a specific time frame. Writing content is one of the main hurdles that slow down web projects, because it’s a much bigger project than it seems at first.


Interactive Prototype

What is a website prototype? It’s a representation of the website that is created before the final website is built. Prototypes come in a variety of types, from simple to complex.

At Artonic, we use an interactive prototyping software so our clients can actually use the website before it’s designed and developed.

We do this to make the process more efficient; by making edits early in the process, we lessen the changes that will need to be made in the final stages.

Professional Photography

The images you use on your website will greatly determine what your website looks like.

For those who want a truly stunning web design, you must choose professional photography. There is little else that will make such an impact on the aesthetic of your website than your photography.

The value of photography cannot be overstated; it will transform your website from average to amazing.

One-of-a-Kind Design

A custom design is the first thing most people think of when they think of a website. It’s the graphic design of the website – the surface, the piece that you see.

Template websites are…. templates. That means they are copies of one another. A custom design – truly custom, not a modified template – is one-of-a-kind. It’s made using a specific process that results in a web design unlike any other.

Easy-to-Maintain Development

To keep your website stunning and functioning its best, your municipality needs a website that’s easy to maintain.

Many websites are built with a Content Management System (CMS). This CMS allows you, the website owner, to make minor text or image edits to your website.

(Each Artonic website is built with a custom CMS, so you can make edits yourself, any time you want to.)

If you want to know more about Content Management Systems, check out the following articles:

Which CMS Should I Use for My Website?

How to Choose the Right CMS for Your Website

Responsive Support

To maintain a great local government website have in place a strong, responsive support team. This is a team of professional designers and developers who can tackle the issues that arise over the lifetime of a website.

For example, if you want to add a video gallery to your website, your support team can easily implement one for you, saving you tons of time, stress, and money.

(Looking for a Support Team you can count on? Check out Artonic!)

Artonic’s Website Support Plan Explained

Your Local Government Website

If you’re creating a township website, it’s important to get all the details right. Need help? That’s why Artonic is here – to support your goals and make your website a success.

Each website we build is completely custom. We do not use templates. (Find out why a custom website design matters). Every piece of your website is created specifically for YOU – your goals, your audience, your strategy, and your brand.

Find out what it’s like to work with an agency to create the website of your dreams: View videos and read case studies about stories from our clients.

Listen to website stories.

Say Hello!

Give Artonic a call or email us if you’re interested in website design, development, or marketing.


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Michigan, USA