In the Spirit of Spring Cleaning, De-clutter Your Marketing Plan!
Many of the clients with whom I consult express similar pain points when discussing their marketing efforts, especially:
“There are so many options from which to choose; how do you decide on what to keep and what gets kicked to the curb?”
There is certainly a lot of what I like to call “pretty garbage” out there. Doesn’t it seem like everyone has some type of “digital marketing” product or service they are offering?
Doesn’t it all sound so appealing: the social media, the websites, the apps, the mobile-friendly everything’s, the search engine marketing, all of the technological gimmicks?
And then, on top of all that, you have the traditional ways that are hanging on to relevancy by a thread: the print advertising, FM radio, TV, billboards.
I’m just going stop there because I think everyone gets what I am laying down here. It is absolutely chaotic! It’s like that one drawer in your house that has everything to offer but few items that you will probably ever use, “The JUNK Drawer”.
Holding on to Marketing Solutions that Should Already Be Curbside…
Someone should make a TV show called “Marketing Hoarders” and stage interventions! (Anyone who still advertises in yellow pages or spends any of their marketing dollars with yellow page companies at all, would be strongly considered for the first episode). It would no doubt be pretty painful to watch!
All of those wasted dollars trying to reach top of funnel, i.e. non-qualified buyers. If you see yourself in this description, there is good news for you! Your intervention can start now, and it won’t be televised. The solution to de-cluttering your marketing plan is actually quite simple. All you have to do is have an efficient way to track results. Sounds pretty straight forward, right? Let me explain this process!
Sorting Through the Marketing Clutter…
So, what exactly do I mean by “track everything” (and No, the person answering the phone for your business is not the type of tracking I am referring to).
I remember back in 2001, when the most common methods of tracking your marketing and advertising, were phone call and coupon tracking. These proved to not be the most efficient or precise methods.
Tracking marketing and advertising in 2016 is mind boggling. From a consumer’s standpoint, you basically cannot do anything nowadays without some sort of tracking going on behind the scenes. It is beautiful, frightening, and necessary, all in one. The data that can be collected is highly valuable on so many levels though. It is intelligence that every business owner and marketer desires. Every tool imaginable is available when it comes to determining your marketing effectiveness.
The Best Tracking Tools
SharpSpring: Marketing automation…just like HubSpot but better!
HotJar: HotJar is a new and easy way to truly understand your web and mobile site visitors.
HootSuite-Easily track and maintain all of your social media from one dashboard.
Google Analytics-The all mighty ruler. No explanation needed.
Call Rail- Measure phone call conversions from your search, digital, and offline marketing campaigns – including PPC keywords.
For questions on the implementation of these tools into your business, please email email@example.com.
A Breath of Fresh Air…
Oh, the feeling of having your marketing organized and functioning at high levels! You can eliminate those wasteful opportunities to buy that “pretty garbage” I made reference to earlier. Now you know the quickest way to begin your de-cluttering process, it will be up to you take the next steps.
“Get rid of clutter and you may just find that it was blocking the door your’ve been looking for” – Katrina Mayer
If the thought of sorting through your marketing provokes an overwhelming feeling, then email me directly: firstname.lastname@example.org and I will do it for you. Conquer the web (and clutter) with Artonic!