Understanding PPC - Paid Advertising | Artonic
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In Episode 4, Artonic employee Joseph Romero and owner Matthew Harper talk about the world of PPC or pay-per-click advertising, including Google AdWords.

Quotes from the Podcast

  • “PPC is all about being very specific and where you’re going to get the most impact.”
  • “The right way to set up a campaign is to ask lots and lots of questions.”
  • “I see a lot of people who will just blast their account with keywords – anything they can think of because they want people looking at their ads – well, that doesn’t work.”
  • “If someone tells you that it’s only going to cost a few hundred dollars to set up a brand new AdWords campaign, that’s probably not going to give them enough time to do it properly, which will result in a lot of wasted ad spend.”
  • “When you’re evaluating whether PPC is a visable option, you must take lifespan of a customer and attribution into account.”
  • “You can find which keywords signal an intent to buy and use those insights in your other marketing and advertising efforts.”
  • “When you’re running an ongoing campaign, that’s where you can benefit the most in putting in the time up front to get that campaign set up the right way.”

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