In Episode 3, Artonic employee Danielle Edwards and owner Matthew Harper talk about the importance of defining a digital marketing budget and how to determine that budget.

Quotes from the Podcast

  • “It’s relative and largely based on your revenue.”
  • “If you don’t invest in your marketing, you’re inhibiting your growth”
  • “There is a higher ROI on custom marketing campaigns than cookie-cutter campaigns.”
  • “Typically, the hourly rate for digital marketing services is reflective of the quality of staff they employ.”
  • “You’re better off not doing anything than you are going with the lowest priced option in digital marketing.”

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