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Digital marketing is a relatively new industry, which means you may not be familiar with it or with the terms and buzzwords used by professionals.

Digital Marketing:

Digital marketing is used to increase relevant website traffic, leads, and sales. It includes strategies like Inbound Marketing and tactics such as Search Engine Optimization (SEO), email automation, and landing pages.

One thing to know about digital marketing is that it encompasses your entire online presence, from directory listings in Yelp and Google to your social media accounts. Consistent information and fresh content across all platforms including your website is key.

Digital marketing is affected by your offline marketing efforts as well, and can be used to enhance your offline campaigns.

Inbound Marketing:

A digital marketing strategy that utilizes multiple tactics to increase website traffic, leads, and sales. This strategy brings clients to your business using helpful content given at the right time.

For example, if you manufacture shoe horns, and your plant suffers from lack of new leads, you could turn things around with an inbound campaign. You might create a series of videos that explain shoe horn quality, along with blog articles that answer basic questions. When a blog article is published, offer one of your videos as a free download in exchange for contact information. Once you receive that, you can market to this lead through email with more articles or videos that your lead will love.

Inbound marketing creates a relationship between those who are interested in your product or service and you, the expert. Listen to your visitors and clients, answer their questions thoroughly, and publish those answers online for others to see. Produce more detailed information as your lead becomes more interested in your offerings. Above all, become a reliable, trustworthy source that your clients and potential leads come to when they have questions or issues.

Inbound Marketing Buzzwords:

Blog: A self-published website that records and categorizes articles by publication date and topic. The articles are published on the blog’s homepage in reverse-chronological order.

Content: Any text (articles, blogs, website content), images, videos, or other media that is published on the Internet.

Conversion: The action you want your website visitor to take, like visiting your contact page or downloading your eBook.

Landing Page: A stand-alone webpage that visitors “land” on and is designed with a specific conversion goal in mind.

Search Engine Optimization (SEO):

The process of making your website easy to understand for search engines, like Google.

SEO includes onsite and offsite optimization to let Google know what your website is about. If Google understands that your website is about, it will list your website as a result to specific queries.

For example, if you manufacture shoe horns, you’d want Google to know what industry you’re in and your service area and location, among other key items, so that it will list your website URL when people search for things like “buy shoe horns” or “shoe horn services in MI.” If your website is not optimized, the search engines won’t be able to categorize it, making it virtually impossible for new traffic to find your website.

SEO Buzzwords:

Search Engine – A website that allows users to search the Web for specific information by entering keywords. Can include paid or organic listings of websites and sometimes specific images, products, videos, music, place entries or other enhanced results.

Search Term – The precise word or phrase(s) entered into a search engine by a user (also called a “query”).

SERP – An acronym for “search engine results page,” displayed after a query is entered on a search engine.

Hyperlink: Usually called a “link.” A link is embedded into a word or image that, when clicked, takes the user from the current webpage she is visiting to another webpage (either on the same site or on another website).

Inbound Link: A link to your website that is embedded on another website. An inbound link is also called a “backlink.” Increasing the number of inbound links to your website is a key method of SEO. High-quality links pointing to your website let Google know that your site is worth visiting.

Outbound Link: A link from your website to another website.

Organic Listings: Listings that are unpaid or “natural.” Organic listings are determined by a search engine’s algorithm which rates a webpage based on several items like quality content and backlinks.

Keywords: Words and phrases your target audience use to find answers to their questions when using Google. Keywords are relevant to your audience and may be targeted as part of an SEO campaign.

Rankings: The position of a website’s listing(s) in search-engine results pages. The higher a rank for a specific keyword, the more generally visible a page is to search-engine users.


Want to learn more? Check out Artonic’s additional resources online. We constantly publish articles, videos, and podcasts to educate our visitors about digital marketing.

You may also contact our team directly:

Phone: (517) 902-7851

Email: [email protected]
Website: www.artonicweb.com