If you want to rank higher in Google for keywords relevant to your business, you need to optimize your website for search engines and visitors through the process of search engine optimization, or SEO.
An SEO campaign includes a variety of tactics and techniques designed to make your website appear at the top of the results for keywords. These tactics are both onsite and offsite.
Onsite Optimization: optimizing your website for the search engines (better Google keyword ranking)
We want Google to like your website so that your website appears at the top of the search results. This means your website must use Google’s website guidelines or “best practices.” This includes useful and original content presented in a way that visitors respond well to and that Google can read.
Onsite optimization includes optimized content, internal links, meta information, and schema markup, to name a few. Keeping content fresh is important, too.
Offsite Optimization: optimizing external factors to increase rankings
Another thing Google takes into consideration besides your website is your offsite presence. This includes your link profile, company information in online directories, and your social media presence.
Offsite optimization starts with claiming and optimizing directories, building links ethically and consistently, and managing an on-going social media campaign.
Artonic offers digital marketing services, including SEO, Inbound Marketing, and PPC. If you’d like to audit your current online presence, contact us! We’ll help you see things from a different perspective.
Phone: (517) 902-7851