Although it sounds sterile, medical device photography can be innovative, colorful, and engaging – if you do it in the right way. Incorporate elements that the professionals do – like patterns or textures – to boost interest in your photos. In fact, there are a lot of things you can do to create better photos. And that’s what we’re here to share with you: how to absolutely crush it with your medical device photography.
Medical Device Photography
The photos for your medical device, instruments, or packaging can be interesting and creative. One way to do this is to take a variety of photos – and not just a variety of photo subjects, but a variety of different moods and types of photos.
Medical Device Photography Tip #1 – VARIETY
View the images below. The focus is on one section of the image with the rest of image kept deliberately out of focus. The bright blue coordinates well with neutrals in gray and silver. This color combination is modern, sleek, and professional. These images are elegant and add a level of sophistication to the photography.
This is one variety of style. You’ll see more throughout this article. Keep in mind that the way you photograph something – close up, isolated, or in shadow – creates the overall mood.
Medical Device Photography Tip #2 – AUTHENTICITY
For this medical device packaging company, the photos needed to include examples of someone using the device. The device or product, in this case, is a packaging system that dispenses an implant. It was vital that we capture the device being held and used. We employed a hand model to hold and demonstrate the medical dispensing device.
To our clients, getting the image below was extremely important. Blue surgical gloves were required to add context and realism.
If you must take photos of a medical device system, be sure your client demonstrates how to properly hold and handle the device. This makes your images look authentic, which is a must in any industry.
Medical Device Photography Tip #3 – CONTEXT
Start your medical device photography with images of the entire product, to show context. This allows viewers to picture your entire offering and helps make sense of the detail shots.
In the example below, the storage container is displayed to reveal its contents. This helps people to understand the product.
Medical Device Photography Tip #4 – DETAILS
Images that focus on a specific detail or section of an image are vital to capture. These images were taken in a very precise way. They are perfectly balanced and even, which signals order to the viewer.
Medical Device Photography Tip #5 – PATTERNS
When taking photos of anything, look for patterns or make patterns. Below, the storage container for these surgical tools is arranged in a pattern. This gives the eye something enjoyable to look at.
Medical Device Photography Tip #6 – TEXTURES
Textures are also delightful to look at, which is why we suggest you photograph them. Below, the texture made from holes drilled into this stainless steel carrying case create a fun yet sterile texture.
Medical Device Photography Tip #7 – COLOR
Always capture images with shots of color, if possible. We were fortunate that these medical devices were brilliant shades of emerald and lime green. They looked stunning against a plain white backdrop.
The Final Product
As you can see, medical device photography can be sophisticated and modern – as long as the photos are taken in the right way.
In order to sell his product, our client invested in a custom website design for which the above images were taken. Our photography was used throughout the website to create a clean and thoroughly modern design. Red was used to accent the more sedate blue and white color combo.
More Resources for Web Design Photography
Thinking about designing a website for your company? Consider adding an element of legitimacy to your design with custom photography.
This free ebook, 10 Stats About the Value of Photography & Videography in Web Design, is a must-read for any business exploring website design and thinking about photos. Inside, you’ll find solid stats that make the case for custom photos and videos on your website.
View Artonic’s Photography
Check out our Photography Portfolio
Read more information about Artonic’s photography
Give Artonic a call or email us if you’re interested in website design, development, or marketing.